Social Media Manager

Led by one of the most successful and innovative owners in motorsports, Chip Ganassi Racing has won 22 championships dating back to 1990. In addition, 2016 saw the team pick up their first-ever victory in the 24 Hours of Le Mans. Overall, Ganassi has won six of the seven most iconic races in the world of auto racing with wins in the Indianapolis 500 (5 times), Daytona 500, Brickyard 400, 24 Hours of Le Mans, Rolex 24 At Daytona (8), and the 12 Hours of Sebring (2).

On the business side, CGR had one of the longest-running relationships in motorsports history with Target and currently can claim partnerships with PNC Bank, Parkland, DHL, and Honda, among many others. Today, Ganassi teams include three cars in the NTT INDYCAR SERIES and two in INDY NXT by Firestone. Ganassi boasts a state-of-the-art racing facility in Indianapolis, and a corporate office in Pittsburgh.

We are seeking a Social Media Manager to join our growing content team, playing a pivotal role in shaping Chip Ganassi Racing’s digital identity moving forward.

Reporting to the Senior Digital Manager, this individual will be responsible for day-to-day platform management across all CGR-owned and affiliated channels including Instagram, TikTok, X, Facebook, YouTube, LinkedIn, and emerging platforms (Threads, BlueSky etc.) with a focus on managing key partner creative, content scheduling and campaign management.

The ideal candidate will manage content needs and community engagement for all Chip Ganassi Racing programs across INDYCAR, INDY NXT and more, and execute engaging content strategies in collaboration with internal and external stakeholders. This person will also understand how to interpret and deliver social media numbers to the team’s partners

The Social Media Manager should possess a deep understanding of how people digest and engage with social content (especially in sports), an eye for detail, think creatively and stay up to date on emerging platforms, industry trends, and best practices.

This is a full-time position based in our Indianapolis, IN office and will require travel to most INDYCAR and INDY NXT race weekends, plus additional partner, series and other events.

As The Social Media Manager, Your Responsibilities Will Include

• Lead the day-to-day execution of CGR’s social media content strategies across all platforms, with an emphasis on driving engagement, audience growth and partner value.
• Create industry-leading content for all CGR-owned channels, including, but not limited to, Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and emerging platforms.
• Work with the Senior Digital Manager in the ideation and production of social content and campaigns.
• Innovate new and creative ways to use social platforms and digital content to share partner messaging, tell stories, empower advocates, and heighten the user experience.
• Foster a sense of community through social media community management and community focused initiatives.
• Have a knowledge of trends, tools, applications, and emerging technologies in the social media space.
• Utilize social listening tools to understand current conversations and how it can create new social opportunities that benefit the team and team partners.
• Demonstrate judgment to curate, prioritize, and publish posts that are consistent with the team and partner message, but also with an eye to expand and engage CGR’s audience.
• Monitor and assess performance analytics; report, interpret, and present progress towards goals and KPIs to leadership team through regular check-ins, mid-season recaps, and full-year reports. Recommend solutions or new types of content based on previous performance.
• Monitor trends in organic, branded, and paid social media, all to inform a point-of-view and recommendation on how to best incorporate them into CGR and partner content strategies when relevant.
• Collaborate with the wider BizOps team and key partners on announcements messaging for announcements, statements, PR, and other digital communications.
• Contribute to the maintenance of additional digital channels (eg. CGR website, partner apps).
  
  

To Be Successful In This Role, You’ll Need

• 3-5 years of experience in digital or social media marketing or management, ideally in live sports or entertainment.
• Deep understanding of how major social platforms work (Instagram, X, Facebook, LinkedIn, YouTube, TikTok, etc.), and the ability to use each platform’s features fluently.
• Exceptional attention to detail and organization skill, with the ability to deliver consistently under time constraints in challenging environments.
• Experience in scheduling social and digital content on platforms like Meltwater, Sprout, or similar.
• Proficiency in Adobe Creative Suite programs such as Photoshop, Lightroom, Premiere Pro.
• Keen ability to understand team partner content needs and create social and digital solutions.
• Excellent communication skills, both oral and written.
• Eye for detail with social graphics, photography, and video assets.
• Experience with social listening and analytics tools.
• Self-starter, data-driven thinker with an entrepreneurial spirit and a desire to collaborate in a team-based culture with internal and external stakeholders.
• Willingness and ability to work race weekends and holidays as required.
  
  

It's a Plus If You Have

• Experience in photography or videography, especially related to producing assets for social media.
• Proficiency in Spanish.
  
  

We invest in our team members through a competitive benefits package, including:

• Health, dental, and vision
• Health Savings Account contributions
• 401K plan with company match
• Company paid life and disability insurance
• Paid time off and holidays
• Wellness programs
• Access to our state-of-the-art Human Performance Center