Merchandise and Licensing Manager
Location
Enstone, England, United Kingdom
Department
Legal
Job Type
Full-Time
Experience
Mid-Senior Level
Job Description
Alpine F1 Team have a new opportunity to join the team as a Merchandise and Licensing Manager at our site in Enstone, Oxfordshire
Merchandise and Licensing Manager - The Role
As a Merchandise and Licensing Manager, you will be responsible for overseeing the development, execution, and performance of BWT Alpine Formula One Team’s official merchandise and licensed product programs. You will manage key licensing partners, coordinate product launches, and ensure our brand is represented consistently across all consumer touchpoints.
As Part Of This Position, You Will
This role is ideal for someone with strong commercial acumen, operational and merchandise management experience, and a passion for motorsport and consumer products. You will have 4+ years of experience in merchandise, licensing, or brand management—ideally within sports, fashion, or entertainment with a strong understanding of product development cycles, retail operations, and licensing frameworks.
Our offer to you
What we offer our employees for their commitment to the team is not only a very competitive salary, but also an excellent suite of benefits including BUPA medical and dental, private pension, bonus scheme and many more. We are located in the Cotswolds and as well as having a new state of the art gym being built on site, we also have access to other benefits and discounts in the local area. We are committed to career development and provide training and mentoring opportunities for our colleagues.
Diversity & Inclusion
Alpine F1 Team strives to be diverse and inclusive, a place where we can all be ourselves. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are committed to making a consistent, top down effort to be role models on what diversity, inclusion and belonging means in society.
Merchandise and Licensing Manager - The Role
As a Merchandise and Licensing Manager, you will be responsible for overseeing the development, execution, and performance of BWT Alpine Formula One Team’s official merchandise and licensed product programs. You will manage key licensing partners, coordinate product launches, and ensure our brand is represented consistently across all consumer touchpoints.
As Part Of This Position, You Will
- Lead the planning of licensing launch calendar in collaboration with key stakeholders within the department.
- Manage order windows, product timelines, and inventory coordination to ensure timely merchandise delivery across channels and to our team partners.
- Oversee the development and approval of team merchandise and memorabilia, ensuring alignment with brand guidelines and team identity.
- Collaborate with marketing and digital teams to support product launches, promotions, and trackside retail activations.
- Manage day-to-day relationships with global licensees across apparel, memorabilia, and lifestyle categories.
- Lead annual licensing plans, QBRs, sales forecasts, and performance reports for key accounts.
- Coordinate product approvals and ensure licensees adhere to brand standards and contractual obligations.
This role is ideal for someone with strong commercial acumen, operational and merchandise management experience, and a passion for motorsport and consumer products. You will have 4+ years of experience in merchandise, licensing, or brand management—ideally within sports, fashion, or entertainment with a strong understanding of product development cycles, retail operations, and licensing frameworks.
Our offer to you
What we offer our employees for their commitment to the team is not only a very competitive salary, but also an excellent suite of benefits including BUPA medical and dental, private pension, bonus scheme and many more. We are located in the Cotswolds and as well as having a new state of the art gym being built on site, we also have access to other benefits and discounts in the local area. We are committed to career development and provide training and mentoring opportunities for our colleagues.
Diversity & Inclusion
Alpine F1 Team strives to be diverse and inclusive, a place where we can all be ourselves. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are committed to making a consistent, top down effort to be role models on what diversity, inclusion and belonging means in society.