Group Lead – Marketing Data Insights & Analytics

This full-time role based in Milton Keynes is in a growing research, insights and analytics team, working to engrain data and insights into the thinking and approaches of all the Marketing team here at Red Bull Technology. The role will cover both the Oracle Red Bull Racing and Visa Cash App Racing Bulls team and will put data at the heart of all approaches across marketing touchpoints. You will utilise your experience in using a breadth of research and analytics techniques to work with colleagues and agencies in delivering impactful insights throughout the Formula 1 season.

This role offers an extremely varied workload across our Brand, Comms, eSports, Commercial, Partnerships and Social functions. Projects can be in the form of brand tracking, campaign measurement, segmentation, market sizing, proposition development, marketing effectiveness, partner ROI, benchmarking and many more. You’ll utilise your experience in using a breadth of research and analytics techniques to work with colleagues and agencies in delivering insight across the marketing team.

As well as managing projects, this role may at times require you to be a bit more hands on, from scripting surveys to manipulating data and building data tables to conducting depth interviews with fans or partners. You’ll thrive on working across the full spectrum of research and analytics projects.

Accountabilities:

The selected candidate will have the opportunity to develop and take ownership of the R&A function.

• Day to day management of Brand, Social, Comms, Partnership & Commercial projects, working with team members, internal stakeholders and research agencies to ensure research is carried out to meet insight requirements within specified timeframes.
• Management of the research and analytics marketing team and ability to managed mixed skillsets, from insights professionals to data scientists.
• Develop strong working relationships with internal teams and external rightsholders (Formula 1 research team), partners, agencies, and suppliers to leverage findings from different sources, ensuring research projects provide value for all marketing functions.
• Understanding of an agency model to be able to service team partners across the full journey of a marketing campaign, from setting the foundations of a campaign in data through to post campaign analysis.
• Develop a good understanding of the strengths and challenges Red Bull Technology Marketing faces across each of our functions to ensure insight can enhance our strengths and/or overcome our challenges.
• Conduct regular analysis across our owned, managed and earned properties e.g. web, social channels and media coverage, highlighting significant areas of strength or opportunity and driving clear recommendations for action.
• Run annual fan perception studies, using a variety of techniques to gain a deep understanding of our current fanbase.
• Support specific functions, eg. Campaign Management, Partner Management, in conducting detailed post-campaign analysis across channels, including actionable implications & recommendations.
• Subject matter expertise – own industry and social trend insights, creating regular reports on key trends, implications for our business and how we can capitalise on these trends and drive success across the marketing team.
• Bridge the gap between Red Bull Technology and Red Bull HQ in Austria to extract the most from data, insight, analytics and tools that are available to the team through them.
• Push the boundaries of the teams’ capabilities. An understanding of technical languages such as Python are useful to have but not essential to utilise to uplift team deliverables in spaces such as report automation and NLP.
• Co-lead the teams Connected Data Strategy, guiding on database set up, data automation through API’s and delivery through dashboarding. Understanding of SQL is useful but not essential.
• Utilise syndicated research (e.g. GWI) to carry out event-driven research projects among customers and commercial partners (existing and prospects), reporting back to stakeholders.
• Own the relationship with existing research providers e.g. Nielsen, Oracle Analytics, ensuring we are extracting maximum value from the relationship.
• Define and manage a recommended roster of research agencies.
• Continually enhance research capabilities by identifying opportunities to make processes more efficient using innovative techniques or emerging technology
• Work with the marketing Directors to prioritise projects, maintaining the ability to pivot to urgent requests as and when needed

Essential Competencies

• +8 years’ experience in research, insights and analytics with some experience in leading a team.
• Evidence of running strategic and brand research initiatives and commissioning research projects, using a range of research methodologies.
• Experience of leading qualitative and quantitative research studies.
• Sound analytical skills and familiarity with statistical data analysis and visualisation.
• Strong customer research and media measurement experience.
• Familiarity with broadcast/sports/OTT/subscription services.
• Strong project and time management skills to allow you to pick up urgent insight or analytics requests when they arise.
• Comfortable in a fast-moving, commercial environment, working collaboratively with a range of stakeholders across the broader marketing team.
• Self-starter with the motivation, commitment, enthusiasm and drive to define clear goals and execute plans to deliver against them.
• Exceptional interpersonal skills with ability to establish relationships internally and externally at all levels.
• Open-minded, flexible and have a positive attitude toward new challenges, with a willingness to learn, embrace new technologies and business change.
• Strong problem-solving skills, along with an ability to manage a varied workload, to tight deadlines.
• Knowledge of Python, SQL and/or R preferable but not essential.
• Experience in SaaS tools (e.g. GWI, Sprinklr, Blinkfire etc.)

We don’t just offer a competitive salary we also offer:

• Bonus scheme
• Private healthcare
• A pension scheme
• On-site gym
• Free daily food allowance
• And many more!

You’ll be part of a team that never stops pushing for victory. Apply now and be part of the action.