Brand Communications Manager

Our Team

Welcome to the Audi F1 Project.

Audi will be competing in the FIA Formula 1 World Championship from 2026.

The new team has three locations. The Sauber Group's Formula 1 factory in Hinwil (Switzerland) is known for its innovative technologies and passion for racing. Audi's Motorsport Competence Center in Neuburg (Germany) is considered one of the most modern of its kind in Europe. We have recently opened Sauber Motorsport Technology Center in the UK. Our Power Unit comes from Neuburg, while Hinwil is responsible for the development of the chassis and race operations with support from the UK.

What you need? The mindset of an athlete. If you are someone for whom giving up isn’t an option and limits are just something to be overcome, you can bring Vorsprung durch Technik to Formula 1 with us. Become part of this unique project and make motorsport history.

The position for the Audi F1 Project is at Sauber in Hinwil (Switzerland).

Your mission

• Manage and execute joint communications and media activities with lifestyle brand partners and AUDI AG to build mutually beneficial relationships and expand the presence in target markets of the future Audi F1 Team
• Drive media relations and creative storytelling efforts to tap into new and diverse audiences, amplifying future Audi F1 Team presence in lifestyle media
• Identify, engage, and build relationships with the right influencers and celebrities who align with our brand values and develop impactful influencer campaigns in collaboration with our agencies and in-house content teams
• Plan and execute on-track and off-track media events in collaboration with our internal events team, creating unforgettable experiences that move communications beyond the racing circuit and broaden the brand’s reach
• Foster cross-functional collaboration to ensure the seamless execution of partnerships, media events, and activations across internal teams and external stakeholders
  
  

Your profile

• Several years of experience in marketing, communications, or public relations, ideally within the sports or entertainment industries
• Proven track record in developing and managing successful influencer and celebrity relationships
• Strong project management skills, with experience in planning, organizing, and executing media events, influencer campaigns, and brand activations
• Hands-on mentality with the ability to manage multiple projects simultaneously in a fast-paced, high-pressure environment
• Flexibility and willingness to travel and work non-traditional hours, including weekends, to support global events and campaigns
• Passion for motorsports with a deep understanding of the dynamics of Formula 1
• Interest in lifestyle topics such as fashion, sports, culture, travel, and more
• Exceptional interpersonal and communication skills, with the ability to engage and build relationships with internal stakeholders, influencers, celebrities, media, and brand partners
• Results-driven mindset with the ability to measure success and adapt strategies to continuously enhance our visibility and growth
• Fluency in English is required; proficiency in additional languages is a plus